Web Design Glossary

ALT Text (Alternative Text), aka ALT tags or ALT description, describes an image file’s appearance and function

A hero image in website design refers to the vast banner image across the entire width across the top of the website

A drop shadow is a visual effect in graphic design where one draws a copy of an object in black or gray in a slightly different position to look like the object’s shadow

A brandmark is a symbol, mark, or image representing a brand that helps instantly identify a specific company

Visual hierarchy is a vital web design principle where elements are arranged to display the order of their importance

Display resolution or screen resolution is an essential concept for web developers and designers that involves the sum of pixels that a screen contains vertically and horizontally

Project scope is the blueprint of how a site designer will create

A clickstream (click path) is the sequence of hyperlinks that website visitors follow on a site, given in the order viewed

A web form is an HTML form that appears on a website page, allowing visitors to enter their data. A web form is crucial for gathering visitor information and converting them into valid leads

In web design, visual weight is the concept that design elements have a distinct weight or seem heavier than others, even in 2D

Color tint is an essential part of design theory for using a single color’s lighter and darker variations

Website Animations make sites come alive and delight users. If done correctly, they can enhance the overall user experience