Email marketing is one of the most profitable marketing channels, but aside from copywriting and visual design, it also requires a strategic mix of testing, measurement, and automation for success. In this article, we’ll go over all the basics of email marketing to help you get started.
A complex checkout process, unexpected costs or a lack of trust in the online store all contribute to cart abandonment. Nevertheless, there are actions you can take to help your customers complete their purchases. Find out how in this article.
One of the most effective marketing strategies is word-of-mouth. Think about it: would you rather listen to a random guy on an infomercial or a direct recommendation from your business mentor? In this article, we’ll dive into what word-of-mouth marketing actually means and how you can successfully leverage it for your business today.
Sales funnels help to convert leads into sales, increase revenue and improve marketing ROI. In this guide, we explain what a sales funnel is, its different stages, and ten strategies for optimizing it.
Web creators can gain great benefits from live streaming — displaying their work, generating engagement, and networking with other creators. Discover how to start live streaming on the web, from collecting the basic streaming gear to choosing the best platform for your audience.
With more content being consumed than ever before, how can you create content that will stand out in 2022? These content marketing campaigns will surely inspire you this year and beyond.
A target audience allows you to focus your marketing efforts and minimize the chances of your marketing campaign failing. But how can you identify your target audience, and how can you reach it? In this guide, we’ll answer these questions and more.
A clear content strategy is crucial to stand out and drive business results in an increasingly saturated marketplace. In this guide, we’ll walk you through the steps of creating a successful content strategy.
Experts predict that holiday retail sales will reach $1 trillion this year. Learn how to take advantage of this opportunity by crafting a winning holiday marketing strategy and content.
Full of landing pages, sections, popups, and vector assets — our brand new seasonal kit has everything you need to prepare your site and capture the most sales before the end of the year.
Optimizing for WooCommerce requires a mixture of marketing and internet expertise to create the ideal storefront for your customers. Here are 10 easy ways, backed by data, to increase your conversion rate.
The CTA button may be the smallest element on your site, but it can have a huge impact on your click-through and conversion rates. Learn how to design more effective CTA buttons here.
Learn how to work design and copy to boost your landing page’s conversion rate, and see real Elementor examples in action.
The holidays offer an excellent opportunity to end your business year strong and get your new year off to a great start. In this article, we share useful tips on how to prepare for the holiday season so that you can mark this year down as a total success.
Increase profits from upcoming seasonal sales with these 8 Black Friday marketing tips. Make sure your WordPress website comes out on top!
Getting more email signups can lead to more customers for your business. Here are 13 different ways to make better use of your email signup form.
65% of search traffic and 80%+ Facebook traffic is mobile today. Is your mobile landing page ready to handle this traffic? This guide will show you how to design yours so that it will convert.
Including video content in your digital marketing strategy can help you promote your brand, educate customers, and increase sales. Learn how to make the first steps in video marketing with this guide.
A landing page is a crucial component of any inbound marketing strategy. By optimizing landing pages on your website, you can convert prospects who land on your website into leads. Learn best practices for creating well-optimized landing pages that convert.
“Location, location, location”, isn’t that how the saying goes? Google Shopping Ads are a prime location on the search engine’s results and you can make your products appear there. Discover how.
Feel you don’t have enough time to do effective social media marketing? Ben Pines explores how to fortify your social media efforts as a web creator and amplify your expertise.
Building a landing page that steers visitors along your sales funnel, while representing your brand simultaneously is a tricky balancing act. In this post, we’ll give you a crash course on the anatomy of a successfully converting landing page, including eight design best practices.
Discover how to find the balance between performance and engagement, improve studio-to-client communications, and the advantages of working as a small web creation team from our end-of-year showcase winners — Something Familiar.
Online stores are just as reliant on good SEO as other, content-heavy websites. With a well-optimized website, your ecommerce website can get more traffic and subsequently, make more sales. Explore the secrets of good ecommerce SEO and learn how to apply them.
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